What is the Best e-Commerce Translation Platform?
The fast development of technology indeed creates numerous business opportunities for companies around the world. Covid-19 has accelerated digital transformation and led to a surge in the e-Commerce industry. To enhance your base of global customers, using e-Commerce translation is indispensable.
In today’s post, let’s dive into the benefits of e-Commerce translation and find out the best e-Commerce translation platform for your business.
What is e-Commerce?
Let’s start with the very basics – the definition of e-Commerce. e-Commerce (short for electronic commerce) refers to the selling and buying of products and services on the Internet. e-Commerce takes place on a variety of platforms, including websites, mobile apps, social networking sites like Facebook or Instagram, and marketplaces such as Amazon or Shoppable Ads and it operates in four market segments (B2B, B2C, C2C, and C2B).
You can find almost all types of products and services on e-Commerce platforms nowadays, from foods, books to tickets and financial services. It can be used to replace brick-and-mortar stores, while numerous companies choose to maintain both.
Why is e-Commerce Translation Important?
If you are a customer browsing e-Commerce pages, will you purchase a product from a page in your first language or a page in a language that you can’t understand? Having your e-Commerce pages available in different languages is the key to increasing your global sales. And there are many more benefits that e-Commerce translation can bring you:
#1. Gain Trust From Your Customers
Having your e-Commerce pages translated into the language your target audiences speak means you are adding more value to them. It shows that you are professional in your business and committed to this market. That’s how your company image can be enhanced and you can gradually gain trust from more customers.
#2. Increase Your Customer Base
Research shows that if you convert your website into the top ten most popular languages in the world, 77 per cent of internet users will visit it. CSA Research revealed that 76 per cent of online customers prefer to buy products with information in their local language. The results were from a study of 8,709 global consumers in 29 countries throughout Europe, North America, South America, and Asia. When your content is available in multiple languages, you can avoid missing out on millions of audiences that cannot speak your language or English.
#3. Improve Customer Experience
When you are using e-Commerce translation services, you not only have your content translated into a new language but also have your design and visuals localized to avoid culturally-insensitive elements. It gives your visitors a much better experience when reading information on your pages and making purchasing decisions.
#4. Improve SEO
Many customers have a tendency to use keywords in their own language when searching for products online. Thus, having your content with related keywords helps you increase your page ranking on search engines, increasing your online presence and the chance to convert new leads.
What is the Best E-commerce Translation Platform?
As e-Commerce platforms play a critical part in the success of your business, let’s check out some of your options and decide which one is suitable for your business.
With more than a million brands built on this e-Commerce platform, Shopify is a popular choice for small businesses who want to run an online store. The free template Shopify offer is limited. However, as it is a popular platform, you can find many more themes on Themeforest. If you want to add new features to your online store, you can always install extra extensions.
Shopify allows you to create a separate URL for your translated content. Translated content can be imported and exported using CSV files or third-party apps such as Polyglot Translate or Langify.
Wix is one of the most user-friendly platforms for your e-Commerce business. You can choose from 500+ designer-made templates and build your brand identities with their free tools such as Business Name Generator or Wix Logo Maker. Designing your online store is easier than ever. You can drag and drop elements by using Wix Editor. In addition, Wix is that it allows a maximum of 50,000 products for your store page.
When it comes to e-Commerce translation, Wix offers easy solutions for you to reach new customers through Wix Multilingual. You can create a multilingual storefront that is SEO-optimized.
Being the world’s most popular cloud eCommerce platform, BigCommerce offers an e-Commerce platform with very versatile APIs and low costs. Besides using available templates to create your online, you can customize your shop with built-in tools from BigCommerce. And you can do it without having to know how to code.
BigCommerce is built to allow your developers to utilize any language for both your storefront and your items, including those with sophisticated, multi-byte character sets.
WooCommerce is a free open-source WordPress plugin that allows merchants to easily convert their WordPress sites into online stores, as well as offering additional paid features and integration options to improve your shopping cart’s functionality. It is regarded as the best all-in-one platform for running an e-Commerce and affiliate site.
Using WooCommerce is a piece of cake if you are already familiar with the WordPress platform.
Squarespace is another drag-and-drop e-Commerce platform designed to assist creative minds in developing websites, even if they lack technical knowledge. This all-in-one platform gives you everything you need to maintain and grow your business website, whether you’re a novice or an established brand.
To Sum Up
Each e-Commerce platform has its advantages and disadvantages. To choose the suitable one for your business, you should take numerous factors into consideration. They include your business objectives, the functionality and scope of the platform, budget, and more.
If you are looking for a professional e-Commerce translation partner for your online shop, look no further than GTE Localize. With a team of 1200+ linguists around the world, we can translate your content into all major languages. We have years of experience in translating content for a variety of e-Commerce platforms.
Simply drop us a line and let our professional e-commerce localizers give you a 1:1 consultancy.