GTE Localize
Axi Case study
Axi Case study

Axi is an industry-leading online trading firm nowadays that is trusted by over 60,000 clients in more than 100 countries in the world.

GTE Localize has offered Axi professional website translation services with a dedicated team. Our native translators were well-trained and knowledgeable to help clients deal with any level of complexity. Especially, Axi case study contained a lot of language pairs such as EN-TH, EN-FR, EN-DE, etc.

Axi Case study
Axi's Needs & Requirements
Axi's Needs & Requirements

Axi’s needs

  • The client wanted to translate its content into various Marketing types such as website content, banner ads, social media ads, landing pages, email, etc.

Axi’s requirements

  • Axi required a translation company that offered the best native linguists, also having experience in both Forex and the Marketing industry.
Axi’s Project Highlights
Industries
Industries
Forex, Finance, Trading
Language pairs
Language pairs
EN into AR, ID, pt-BR, es-LATAM, TH, VI, FR, KO, MS, PL, zh-CN, zh-TW, DE, RU, JA
Services
Services
TEP, LSO
Volume
Volume
55,000 words
Duration
Duration
On-going. May 2022 - Present
Content types
Content types
Website content, Banner ads, Landing pages, etc.
Project Challenges & Solutions
Challenges
  • Various types of Marketing content: There were many content types such as website content, banner ads, social media ads, landing pages, email, etc.
  • Character limits for ads: All translated languages were needed to fit in the designed banner template.
Solutions
  • A well-trained support team: We picked 7 responsive project managers and 1 account manager for this Axis project.
  • Perfect banner for the designed template: Our linguists translated the content within limited characters, then our PM team checked and reported issues to ensure a perfect design for Axi.
Translation Tools

Trados

  • The linguists have a bilingual view of both source and target, which increases their working speed.
  • It can reduce the risk of omission/redundant translation

Xbench

  • Ensure consistency across files and projects.
  • Help detect and minimize any possible errors for translation projects.
Axi’s Project Results
Axi’s Project Results

55.000
words translated and reviewed.
8
job orders are done.

Satisfied outcome

Our translation team strived to research and outline the content that relates to the marketing materials as well as sharpen the critical word fitting the ads.

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