Top Translation Trends in 2024 You Need To Know

It is vital for businesses to look up translation trends in 2023 to have appropriate strategies for the upcoming year.

Customers’ buying appetite will be affected in the upcoming years due to many big issues happening on earth, such as geo-political conflict and pandemic, which leads to inflation and cost of living challenges. Companies need to strive more to be outstanding among other competitors and provide customers with helpful solutions. 

To build a stronger presence and reach a larger audience, companies have to partner with professional translation providers. 

To make use of your budget when cooperating with translation partners, let’s take a look at the top translation trends 2023 that are expected.

#1. Translation trends 2023: More Brands Reaching Global Audiences through Transcreation and Translation

At present, creating personalized user experiences has been one of the biggest trends across industries. Companies cooperate with language services providers to localize their content for new audiences, through transcreation and translation services. Transcreation, which considers all aspects of the target language’s meaning, helps companies better engage with their target consumers.

As consumers are more and more searching for unique, personalized experiences, the demand for transcreation and translation services will continue to rise. Technological and logistical advancements have enabled companies to reach a worldwide audience. Those that care to communicate with consumers in a way that acknowledges their differences, will stand to gain the most.

#2. Translation trends 2023: Growing Demand for Translation and Interpreting Services

Interpreters and translators were named first in the U.S. News & World Report’s list of the Best Creative & Media Jobs of 2020. And it’s not surprising at all. In fact, the U.S. Bureau of Labor Statistics predicts a 20% increase in employment for interpreters and translators between 2019 and 2029. This rate exceeds the average for all occupations. 

#3. Localization trends 2023: Multilingual translations

Performing multilingual translation is crucial when your business goes beyond the border of one country. The demand for multilingual content is increasing now and will continue to explode over the next few years. With just 25% of internet users speaking English as their first language, it’s time for companies to pay attention to the other 75% and be attentive to their needs. 

Large brands have gone multilingual already. LinkedIn has begun translating its successful influencer content. Meanwhile, Twitter is targeting user growth through non-English content and large publishers like the BBC, New York Times and Huffington Post are focusing on localization to improve their readership. Facebook also joined the game by offering support for over 70 languages, enabling them to truly reach a global audience. 

#4. Future of translation industry: AI and Automation

• Translation trends 2023: AI

Using artificial intelligence, Google has dramatically enhanced its original translation tool. Similarly, to offer accurate translations faster and to a wider audience, translation companies will integrate similar software into their workflows. At present, machine translation (MT) still has difficulties in translating into many of the 7,000 languages and dialects. Mastering artificial intelligence and deep learning will generate a new generation of AI-generated translation software, which can deliver more accurate translations of the original content, in more languages.

• Translation and localization trends 2023: Automation

Automation is currently applied in the translation industry. It allows language services providers to optimize their workflows while saving time and costs for clients. Many companies already automate parts of the process with CAT tools, for example, but the future of translation brings even more automated translation tools to the table.

Some features of these automation tools include: 

• A translation memory that contains valuable data, terminology, and technical vocabulary
• Easier access to all previous work and different resources to collect information
• Multilingual SEO, which allows translators to integrate local keywords into the content
• Tracking, to keep all relevant parties updated on the progress 

Emails, manual transfers, and file transfers have all been effectively replaced by these tools. This way, there is less time spent on repetitive tasks and less room for human errors. 

As machines advance, translators will need to adapt their skills to provide specialized services, such as a thorough comprehension of the target audience to modify the translated text for segmented audiences.

#5. Translation trends 2023: Development of Multilingual SEO Strategies

Multilingual SEO refers to the process of optimizing content in various languages, such as a website, e-Commerce, or video content. It aims to increase the content’s organic search results in a particular language.

Companies that are looking to expand their international online presence are always seeking multilingual SEO specialists. SEO in many languages is a scalable and cost-effective strategy. As Neil Patel says, “There is already a lot of content in English but not enough in other languages, even though the majority of the people in this world don’t speak English.” Therefore, a multilingual SEO strategy can produce such fruitful outcomes over time.

#6. Translation industry news: More translation conferences and language events in 2023

In 2023, there will be many big conferences and events in the translation industry organized. You can know in detail about the translation industry trends in 2023 by joining some of them. In addition, you can broaden your network and find potential appropriate translation and business partners here. 

• ICIT 2023 – International Conference on Interpreting and Translation

Japan, Tokyo, 09-10 January 2023

This is one of the biggest global conferences on interpreting and translation that brings together academics, researchers, and industry experts from all over the world. It gives academics, researchers, and practitioners a forum to exchange experiences and research findings related to all aspects of interpreting and translation.

• GALA Conference

Translation trends 2023: Ireland, Dublin, 12-15 March 2023

The Globalization and Localization Association (GALA) is a nonprofit organization whose mission is to promote the study, research, and development of global localization solutions and stimulate international collaboration among experts in this field. It encourages the use of localization in international business.

• ELIA Conference

Italy, Rome, 23-24 February 2023

The European Language Industry Association (ELIA) is an association of language service companies in Europe. It offers translation, interpretation, and other language services for business needs. It is based in Brussels with members from 33 countries across five continents.

• The LocWorld Silicon Valley conference

Three times in 2023 in different locations

This event features industry leaders who come to discuss the latest trends in international business, translation, localization, and global website management. It attracts specialists who work in the international marketplace bridging linguistic and cultural boundaries.

• NLP 5th International Conference and Natural Language Processing Forum

Translation trends 2023: China, Guangzhou, 24-26 March 2023

The 2023 5th International Conference on Natural Language Processing is the most important venue for the presentation of new research and development findings in all areas of natural language processing. The conference covers all aspects of natural language processing, including discourse analysis, multimodal interfaces in NLP, machine learning for NLP, information extraction and text mining, speech processing, machine translation and translation aids, morphology and syntax, parsing, grammar engineering and checking, and computational linguistics.

#7. Looking Ahead

2023 is looking to be an exciting challenge for businesses across the globe.  With tight budgets post-pandemic, every company has to use its resources effectively. Besides looking for translation trends 2023, you should also partner with a reliable language service provider, who will help bridge your language barrier.

Look no further than GTE Localize if you are looking for that one. 

Recommended by GoodFirms as a professional translation agency, we are committed to giving you a reasonable pricing policy with the highest quality of translation possible. We have a wide network of native professional translators, interpreters, and localization specialists around the world to ensure our high-quality content.

To lower the cost for our clients, we also update the latest translation technologies, such as CAT Tools, Localization Management Platforms, QA Tools, Self-built ERP, etc. Your project is ensured by our lifetime warranty, which is applied to all content produced by us. 

Contact us now to discuss your project and get a free consultancy, 300-word-long test, and quotation. 

If you are interested in localization strategy for SMEs, you can download our white paper today.