GTE Localize

The Best Video Translation Company For Businesses

Posted by Ethan N. on September 28, 2023.

Businesses are no longer confined to the boundaries of their home countries. With the internet breaking down geographical barriers, companies are reaching out to audiences worldwide. 

One of the most effective tools for this global outreach is video content. However, to truly resonate with a global audience, video translation becomes paramount. Let’s delve into why video translation is crucial for businesses and what a video translation company does.

1. Why Video Translation is Crucial for Businesses

a. Global Audience Reach

The world is vast, and so is its linguistic diversity. A video in English might be understood by a significant portion of the global audience, but what about those who speak Spanish, Mandarin, Hindi, or Arabic? By collaborating with a video translation company, businesses can tap into a much larger and diverse audience, increasing their reach and potential customer base.

b. Enhanced Customer Engagement

People are more likely to engage with content in their native language. It feels personal, relatable, and trustworthy. Translated videos can lead to better engagement metrics, be it likes, shares, or comments, which in turn can boost the video’s visibility on platforms like YouTube or Facebook.

c. Case Studies

  • Some By Mi: A renowned Korean skincare brand launched a new product and created a promotional video in English. After noticing stagnant sales in non-English speaking countries, they translated and localized the video for various markets. The result? A 60% increase in sales in those regions.


  • Apple: The world’s largest tech company released a tutorial video for their product in English. After translating the video into five different languages, they saw a 40% increase in product adoption in non-English speaking regions.


2. What a Video Translation Company Does

Video translation is not just about converting the text from one language to another. It’s about preserving the essence, emotion, and context of the original content. A professional video translation company offers several services to ensure that the translated video is as impactful as the original.

a. Subtitling

Subtitles are textual representations of the video’s dialogue or narration, displayed at the bottom of the screen. They are essential for viewers who are deaf or hard of hearing and for those who might not understand the video’s original language. A video translation company ensures that the subtitles are accurate, contextually appropriate, and synchronized with the video.

b. Voice-over

Voice-over involves adding a new voice track in the target language, usually spoken by a native speaker, while the original voice can still be faintly heard in the background. This method is commonly used for documentary-style videos or promotional content where the on-screen visuals are more generic and not tied to the original narration.

c. Dubbing

Dubbing is a more immersive form of video translation where the original audio is entirely replaced with a new audio track in the target language. This method is commonly used for movies, TV shows, and commercials. A good video translation company will ensure that the dubbed voices match the on-screen characters in terms of tone, emotion, and lip synchronization.

3. Factors to Consider When Choosing a Video Translation Company

  1. Expertise in Multiple Languages
    The primary purpose of video translation is to cater to a global audience. Ensure that the company you choose has expertise in multiple languages, especially those that are relevant to your target audience.
  2. Quality of Translation
    A direct word-for-word translation might not always convey the intended message. The company should provide translations that are contextually accurate, and culturally sensitive, and maintain the original content’s tone and essence.
  3. Technology and Tools
    Modern video translation company uses advanced tools and software to ensure synchronization, accuracy, and efficiency. Opt for a company that leverages the latest technology for the best results.
  4. Turnaround Time
    In the fast-paced business world, time is of the essence. The chosen company should be able to deliver quality translations within a reasonable timeframe.
  5. Cost
    While it’s essential to get a good deal, the cheapest option might not always be the best. It’s crucial to find a balance between cost and quality to ensure you get value for your money.


4. The Future of Video Translation

  1. AI and Machine Learning
    With the rapid advancements in artificial intelligence and machine learning, automated video translations are becoming more accurate and efficient. In the future, we can expect a seamless integration of human expertise and machine precision.
  2. Real-time Translation
    Imagine watching a live broadcast from a foreign country and getting real-time translations in your preferred language. This is not far from reality, as technology is paving the way for instantaneous video translations.
  3. Immersive Experiences with AR and VR
    Augmented Reality (AR) and Virtual Reality (VR) are set to revolutionize video content. In the realm of video translation, these technologies can offer immersive experiences where translations can be integrated naturally into the environment, enhancing viewer engagement.
  4. Personalized Translations

In the future, viewers might be able to choose not just the language of the translation but also the style, tone, or even the voice artist, allowing for a highly personalized viewing experience.

5. Conclusion

The world is becoming increasingly interconnected, and video content is at the forefront of this global convergence. As businesses strive to make their mark on the international stage, video translation services emerge as a vital tool to bridge linguistic and cultural gaps.

Choosing the right video translation company is paramount to ensure that the message isn’t just translated, but truly communicated. As we look ahead, the fusion of technology and human expertise promises a future where video content is universally accessible, engaging, and resonant.

In this era of globalization, businesses must recognize and harness the power of video translation. It’s not just about speaking the language but about understanding and connecting with diverse audiences worldwide. As technology continues to evolve, the boundaries of language and geography are set to blur further, making the world a smaller, more connected place.