GTE Localize

Successful Localization Strategy Of The Biggest Fast-food Brand In The World

By Gummy Tran on December 2021.
McDonald's is the world's biggest fast-food restaurant chain. Assessing McDonald’s successful conquest of one of the world’s largest fast-food markets,...

How an Global Fashion Brand Became a Localization Leader

By Gummy Tran on December 2021.
By utilizing a one-of-a-kind company model together with a comprehensive localization plan, Zara is one of the most well-known global...