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Shopify Website Translation 101: What You Need to Know

Posted by Chloe G. on June 24, 2022.

Shopify website translation services can help your business reach any customer and any region globally.

Setting up a multilingual Shopify store can take your business to the next level. After all, global e-commerce trends show a rise in both cross-border sales and online shopping. Not to mention, Shopify as a platform for e-commerce stores is growing at a rapid pace.

  • Shopify’s revenue for the quarter ending March 31, 2022, was $1.204B, a 21.74% increase year-over-year.
  • Shopify’s revenue for the twelve months ending March 31, 2022, was $4.827B, a 39.98% increase year-over-year.
  • Shopify reported an 86% year-on-year surge in total revenue to $2.9 billion, while its net income grew to $319.5 million in 2020.

Meanwhile, global retail sales growth will continue to climb and take up more retail market share. eMarketer predicts that online retail sales will reach $6.17 trillion by 2023, with e-commerce websites taking up 22.3% of total retail sales. 

In this article, we’re going to take a deep dive into Shopify website translation and discuss the most effective way to translate a Shopify store.

Why You Need To Perform Shopify Website Translation

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If you think that having a multilingual store is unnecessary these days because everyone speaks English, you might be wrong. In fact, 75% of internet users aren’t native English speakers and 9 out of 10 of them ignore a product if it’s not in their native language. It is clear from this that you will lose out on many potential customers by not having a bilingual store.

Even if you only sell within the boundaries of a country, there are still many different languages that are widely spoken. Considering that 60.6% of people with good English proficiency still choose to search for information online in their native tongue, your English-only Shopify store won’t even appear in the results of these searches.

As such, you will gain many benefits when performing Shopify website translation as below:

  • Expand your customer base and accordingly your revenues and profits.
  • Give foreign customers more information about your store, its products and services, and how to get the best deals.
  • Attract traffic and sales from other countries.
  • Add credibility to your business, especially if content like Return Policy is also translated
  • Increase brand awareness – a crucial stage in the marketing funnel that serves as a foundation for acquiring more customers


What Elements Do You Need To Translate On Shopify?

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A Shopify store is made up of three layers of text: those of the platform, which affect its features; those of your selected theme; and those written by you, which will include products, pages, and emails sent to your customers.

  • Shopify website translation: The store itself

These texts relate to the attributes of the platform. These are pre-translated, but you have to activate your chosen language. To make these changes, go to the control panel, choose Settings, and then click on Languages > Translated languages > Add a language. Remember that Shopify is based on subscription plans, and as such, only a certain amount of translations are permitted.

  • Shopify website translation: The theme or template

These texts relate to the usability of your website, which can be found in the menus, buttons, shopping baskets, or payment pages. The most popular themes come with their translations, and you need to activate them. Even so, you should carefully review these translations as they may contain errors.  

  • Shopify website translation: Product catalog

If you need to focus on something in your store, then the product catalog should be the most important. The product catalog will let customers know about the features of the things you’re selling, their descriptions, and any other elements that may lead to a sale. They are the core of your website, so they need to be taken very seriously. 


How Do You Perform Shopify Website Translation?

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When it comes to translating your Shopify store, you’ll have a few options to pick from. Each option has its own advantages and disadvantages. By taking these into consideration, you can choose the best one that suits your needs. 

  • Shopify website translation: Free translation

You can translate your store via plug-ins. You simply enter the texts to have them translated into a different language. As you will need to make corrections, your work needs to be done manually, with each individual text.

  • Machine translation

Plug-ins also provide this option, but in this case, you’ll have to pay for the service. The outcomes will be better and quicker than those above, and they’ll also give you access to a variety of settings. However, you’ll still have to go back and fix any errors you find, which will take time, and you might find it difficult to resolve them appropriately.

  • Professional translation

You can get the highest quality and results with this option. The texts will be translated by professional translators. This lessens errors and enables you to add certain nuances to enhance your content even more. You will get the best results from these experts. And the final result will be unbeatable if you work with a native translator. If you strive for excellence, this option is for you.

***Avoid free machine translation

As you can see, the worst results come from free translations. The translations are carried out by a bot that is unable to comprehend the context of the words or how they connect to one another. Additionally, the translation result will be completely literal, resulting in nonsense and mistakes that should not appear on a professional website.


Choose GTE Localize For Your Shopify Website Translation

Investing in Shopify website translation can help increase your web traffic and more importantly, your store sales and profits. But the key to having an outstanding multilingual Shopify website is to invest in a service that is worthwhile and worth your money. In the long run, seeking help from a professional translation provider will be a wise move, as they will offer you the highest quality of website translation and ensure your content resonates with your customers.

If you want to translate a store on Shopify, don’t hesitate to ask us for a free, no-obligation quote and a 300-word sample

Shopify Website Translation 101: What You Need to Know

At GTE Localize, we’ll help you obtain maximum-quality texts, adapted to your chosen tone and completely free of errors. This way, you’ll be able to reach your customers much more easily. Contact us now!