Roles of Translation in a globalized world


Art of Translation

It is said that there are as many translations as there are languages in the world which reminds us the need and importance of the art of translation. Translation is the process of changing the language that is written or spoken in to another language. Translation deals with the matching of words, grammatical structures and cultural contexts. In a loose sense, translation may also be defined as a word or phrase or text in another language that has a meaning equivalent to that of the original. The art of translation entails, accuracy and clarity and flexibility to produce the translation which a reasonable reader can expect and accept.

Roles of Translation in a globalized world

Roles of Translation in a globalized world
Roles of Translation in a globalized world

English may not be the most spoken language in the world, but it is the official language in a large number of countries. It is estimated that the number of people in the world that use in English to communicate on a regular basis is approximately 2 billion. On the other side, people in many developing countries, such as China, Brazil, Mexico etc. still communicate in their own languages and have little business communication in English.

However, there exists a large opportunity to reach out to markets other than the English-speaking ones. Why stay local when your products and services can meet the needs of a larger number of customers? Translation helps crossing over language barriers and interacting with people in non-English-speaking countries and opens your business up to markets that you thought did not exist before.

Internet is increasingly popular around the world and operating a business online is common. People are transacting on the Internet much more than they did before. Even if your website is targeted towards a particular set of people in a country, you often find people from many corners of the world visiting your website. Hence, it is important to translate web contents into various languages will help visitors from all over the world understand your offering better, help your business reach more customers and increase its sales revenues.

Moreover, many companies have very technical texts and specific jargons usually seen in technical manuals, product brochures, etc. that need translating. Translation helps convert technical documentation into various languages to help users in many countries better understand how to use those kinds of products.

Perhaps one of the greatest impacts that translation has had is in the area of tourism. Translation has enabled people from all over the world truly appreciate and understand the culture and beauty of a country as well as appeal more tourists to such country.

Literary texts, books, novels, films, etc. also need translating into various target languages to reach more audiences. Translated works unassumingly offers an insight into the culture and attitudes of another country. There are times that necessitate sharing beliefs, values, customs, practices and the social behavior of a particular nation. In such circumstances, the art of translation becomes the very essence of the instances.

Thus, it can be said that among benefits of translation, it has suddenly made the big world seem so small.






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