The Importance of a Spanish Translation Company For The U.S. Market
Spanish is the third most widely spoken language in the world with about 477 million native speakers. In recent years, Spanish translation company has developed fastly due to the importance that Spanish translations carry for the United States market.
Let’s read this article to know more about the Spanish translation company in the sophisticated market.
1. The Spanish speaker’s behavior in the U.S. market
In the U.S., the number of Spanish speakers is 60 million, earning it the title of the most common non-English language spoken. The U.S. also has the 2nd largest population of Spanish speakers in the world (Mexico has the largest).
And the way the data is trending, by 2050, one in three people in the U.S. will speak Spanish (this data includes bilingual people who also speak English).
The study has shown that:
- 80% of U.S. Spanish speakers don’t feel they need to stop speaking Spanish to be part of American culture.
- 86% of respondents believe the Spanish language helps them remain connected to their culture.
There’s good news for brands interested in this market: an entire ecosystem of Spanish-language media thrives throughout America, from TV channels to radio stations to, of course, websites.
Therefore, it can be said that the Spanish translation company is equally needed for the effort of bilingual strategy (Spanish – English) which helps the brand expose closely to the target audience. Especially, communicating with customers within your targeted demographic allows you to find out what did or did not work at the outset.
Knowing the target audience will make clear exactly which products and related marketing tools drive initial sales. Not only Spanish website translation, starting from the small step with a Spanish translation company to help you break into this market:
- Choose high-demanding products or services, whether offline or online: the most sought-after products, FAQs, or a particular service of interest to the community. The information about products or services must be professionally translated and localized, and be sure to provide customer service content translation to show commitment.
- Experiment with sales campaigns. Execute an email marketing in which translate and localize the content to target a particular segment, for example – Spanish-speaking millennials, to discover the engagement and specific buying patterns.
2. Spanish translation services company for education is blooming
With the fast development of Spanish-speaking groups in the U.S., Spanish is the foreign/world language most often taught in kindergarten through twelfth grade for many decades.
|Spanish for Spanish speakers||4||2||9||5||19||15||4||4||15||14|
(Sources: Harvard Study)
In all five geographical regions, Spanish was taught in at least 80% of all elementary schools that offered foreign languages, with the highest percentage in the Central region (93%) and the lowest in the Pacific Northwest (80%). Spanish for Spanish Speakers was most commonly offered in the Southwest and Pacific Northwest regions (about 15%).
Unfortunately, many parents who are raising bilingual children respond that they feel frustrated that they cannot help them academically. For example, non-English-speaking parents in the United States, feel a huge barrier to being part of their children’s education.
Thus, Spanish translation services in education can help parents overcome these barriers in many ways. They can have a more active role in home study. They will be able to assist their children when studying and understand what it is their children are working on.
Spanish translation company also can help parents engage in their children’s learning process by giving parents a chance and the ability to interact with teachers at parent-teacher conferences. This is such a huge part of parenting that many non-English-speaking parents have to miss out on it.
Especially, when the school holds parent-teacher conferences, the Spanish translation company will be a bridge to help them understand each other as well as deliver the meeting content accurately.
Nowadays, Spanish translation company offers many services related to education such as e-learning, course books, training documents, etc. It will be an advantage for teachers, students, and parents to communicate in an easy way.
3. Spanish speakers use e-commerce and social media
Resonating with the growth of Spanish translation companies in education, the “Facebook IQ” study conducted by Latinum Network went further, examining a protest of 500 Hispanic people to find out their interest in e-commerce and advertising.
- When online, more than 80% of Spanish-dominant Hispanics use Spanish at least half the time when they read, write, or watch videos.
- 79% of Spanish-dominant, 82% of bilingual, and 60% of English-dominant Hispanics surveyed think brands should reach out to consumers in both English and Spanish.
- 58% of Spanish-dominant Hispanics and 48% of bilingual Hispanics think that brands that reach out to the segment in Spanish demonstrate they value the Hispanic community.
As can be seen from the statistics, 75% to 90% of Spanish speakers prefer websites and product packaging/information in their native language, and buy from brands that speak their native language. The respondents have delivered the clear message that one’s culture and language are inextricably linked to their preferences and loyalties.
Therefore, businesses need to partner with Spanish translation companies to adapt marketing materials in order to connect with the audience by translating and localizing content, visuals, and other attributes that resonate with them.
If the businesses reply solely on Google Translate, or on a literal translation of a company social media post that works in English, it would be lost in translation and make customers miscommunicate with a message. It will be easy for brands to translate word-for-word, but the way to connect and localize context and culture is way more important in global marketing.
For example, the simplest of phrases, “no problem!” The Spanish translation can be translated to “no problemo”. However, the proper translation – in response to a request for help or after bumping into someone – is “no hay problema.” Other possible options:
- “No hay de qué”: “No worries” or “Don’t mention it.”
- “De nada”: Literally, “it’s nothing,” but used to mean “you’re welcome.”
- “Ningún problema”: “There’s no problem” or “there isn’t any problem.”
Thus, a trusted Spanish translation company can point to the phrase that hits the right note immediately, and also can navigate the ongoing process of significant cultural value into messaging that tap into the target audience effectively.
4. Spanish translation company helps businesses in keeping up with Spanish-speaking trends
As businesses work to stay ahead of the rising trends in the use of Spanish in the U.S. market, the Spanish translation company is more important than ever to help them expose themselves to the Hispanic community. As a result, a Spanish translation company offers services for translation and localization, including
Spanish document translation
One of the most important in business expansion is document translation. The Spanish translation services can translate various types of documents such as manuals, letters, handbooks, and countless other documents that are necessary to accommodate Spanish-speaking employees and clients.
Spanish website translation
With more than 2 billion websites using Spanish in the U.S. market, localizing websites to Spanish-speaking countries should be a part of your company’s growth strategy. The Spanish speakers would be attracted to the website in their native language which would lead to increased traffic and engagement.
Spanish medical translation
As the number of Spanish speakers grows, their need for precisely translated medical and pharmaceutical information also increases. Accurately translating medication names, complex terminologies, dosing information, and instructions is absolutely critical, and there is no room for error. This is especially important, as trends in healthcare point to more services being offered virtually.
Spanish marketing translation
A crucial aspect of translating is to customize content to a region, not just a language. Since Spanish is the second official language in the USA, marketing materials for a business would need to be tailored to its market. By localizing content, your business has an opportunity to attract numerous new customers.
Spanish-speaking trends are growing in the U.S. market which shows important Spanish translation company to brands for exposing the Hispanic community. With native linguists having at least 5 years of experience and professionally committed managers, we can provide cost-effective Spanish translation services, and offer you a lifetime warranty.
Book a consultation with us right now to receive the best quote and a free test!