GTE Localize

Guide For Designs Translation Services

Posted by Ethan N. on February 10, 2024.

When creating visual designs like websites, apps, marketing materials, or product packaging, there’s more to internationalization than just translating the written content. For a design to truly resonate in other languages and cultures, the visual elements also need adaptation. This is where designs translation services can help take your branding global.

In this comprehensive guide, we will explore the significance of designs translation services with the most popular types you might encounter.

1. What Are Designs Translation Services?

1.1. Texture Aspect

Design translation refers to translating not only the written text in a design, but also ensuring the overall visual experience effectively communicates cross-culturally. This involves analyzing things like imagery, colors, layouts, and interactive elements to understand how to best localize them for each target market. Professional design translation considers factors like cultural norms, reading direction, and visual preferences that may differ from place to place.

For example, in the Middle East displaying human images can be inappropriate, while in some Asian cultures red signifies good luck instead of danger. Design elements effective in one language may confuse or even offend in others if not properly adapted. Design translation unpacks these subtle cultural contexts and makes sensitive adjustments so the overall impression remains consistent internationally.

1.2. Symbolic Aspect

Beyond surface level text swaps, a design translation evaluates graphics, icons, and multimedia on a conceptual level. The translators dissect the underlying meaning and intent to recreate comparable visuals that elicit the same response locally. So while the actual images or illustrations may change, the core idea or symbolism transfers seamlessly. This preserves brand recognition while tailoring experiences for each audience.


1.3. Layout Aspect

Design translation also considers formatting changes like adjusting layouts for right-to-left reading languages or resizing measurements that don’t directly convert. Things like font sizes, button placements, and menu structures may need reworking to fit cultural norms or accommodate translated text lengths. Design translation helps navigate these structural transformations smoothly.

For complex technical designs with many interlinking elements, like responsive websites or multi-screen apps, design translation is especially valuable. It ensures the visual hierarchy, flow, and interactive functionality port successfully between languages without disrupting the user experience. Nothing jeopardizes an international rollout like a design that breaks or behaves unexpectedly based on language settings.

Overall, design translation fills the gap between written translation alone and full cultural adaptation. It helps brands optimize visual identities and digital experiences for global audiences. Any company expanding internationally would be wise to incorporate these services from the beginning design phases onward to avoid costly reworks late in product development cycles. An investment in design translation pays off through stronger multilingual branding recognition and user satisfaction worldwide.

2. Types Of Designs Translation Services

  • Product design brief: It adapts page designs, UI/UX, and multimedia placements to accommodate length changes from text translation and follow design norms for different reading directions (e.g. left-to-right vs. right-to-left languages). This ensures a consistent user experience internationally.
  • Graphics and visual documents: This involves translating graphical elements like logos, icons, illustrations, and other visuals so they effectively convey the same conceptual meanings across cultures. Professional graphic translators analyze visual symbols to recreate comparable imagery for each target language and region.
  • Advertising posters: Written content – like website copy, app text, product descriptions – undergo linguistic translation to desired languages. For designs, translators also need the context of related visuals and functionality.
  • Flyers and Packaging design: Both require additional considerations beyond just websites and digital products, for example image adaptation, regulatory compliance or printing process variances.

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3. The Advantages of Working On Designs Translation Services With GTE Localize

3.1. Expertise and Specialization 

One of the key advantages of working with high-quality designs translation services providers is our expertise and specialization in translation. We have a team of experienced translators who are not only fluent in multiple languages but also possess a deep understanding of different industries and subject matters. 

In addition to being a member of ProZ, the European Language Industry Association (Elia), and the Globalization & Localization Association (GALA), we are an ISO 17100:2015 and ISO 9001:2015 accredited agency for Quality Management Systems.

This expertise allows us to provide accurate and high-quality translations that are tailored to the specific needs of each client.


3.2. Quality Assurance

Professional translation services prioritize quality assurance in our work. To ensure that every translation meets the highest standards of accuracy and consistency, we have a strict process in place. This process involves multiple rounds of proofreading and editing by our team of language experts. By partnering with skilled interpreters, businesses can trust that GTE’s translated materials are of the highest quality. 

3.3. Cultural Sensitivity

Not only transferring words from one language to another, translation requires an in-depth understanding of the cultural subtleties and context in which the translation will be used. With designs translation services, the process requires much more.

Partnering with designs translation team from GTE Localize, who are committed to cultural sensitivity, can ensure that the results are not only accurate but also culturally appropriate. This attention to detail helps businesses avoid potential misunderstandings or misinterpretations that could arise due to a lack of cultural awareness.

3.4. Time and Cost Savings

Outsourcing translation tasks to the trust-worthy designs translation company can result in significant time and cost savings for businesses. Hiring and maintaining an in-house translation team can be expensive and time-consuming. By working with GTE Localize, who can handle every step when translating design products, businesses can access a pool of skilled translators on-demand, without the need for recruitment or training. Furthermore, it allows businesses to focus on your core activities while leaving the translation tasks to the experts.

3.5. Confidentiality and Security

When working with a design translation project, every involved part needs to understand the importance of confidentiality with sensitive documents and information. We have strict security measures in place to protect the privacy and confidentiality of clients’ data. These measures include secure file transfer protocols and non-disclosure agreements. You can trust that your confidential information will be handled with the utmost care and professionalism.


3.6. Customized Solutions

Every business deserves perfect designs translation services that are tailored to their unique needs. That’s why we always offer customized solutions that are designed to accommodate your specific requirements. Whether you are looking to translate design-related products into one of the various fields of target market an languages, our team has the expertise to deliver translations that align with your brand voice and objectives. With the personalized approach, you can expect accurate and effective translations that will help you achieve your business goals.

Final words

Working with top-notch designs translation services provider like GTE Localize can offer numerous advantages for businesses. Our expertise, quality assurance, cultural sensitivity, time and cost savings, confidentiality, and customized solutions make them a valuable partner for businesses seeking accurate and reliable translations. 

So contact our delicate consultants now to book a meeting and ask for a free test to find out the best solution for your project!