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The Advantages of Multilingual Customer Support Translation Services

Posted by Chloe G. on September 22, 2023.

44 percent of respondents in a Statista survey of American consumers said they had stopped doing business with companies because of their poor customer service. In addition, poor customer support causes businesses to lose $75 billion annually, as NewVoiceMedia’s Serial Switchers report indicated.

One key solution to improve customer support is making sure your support is available in the languages that your customers speak. In other words, there is a need for your global business to use multilingual customer support translation services as a way to improve your customer service quality.

In today’s post, let’s discuss the benefits of providing your customers with customer support in multilingual languages and how customer support translation services can boost your customer satisfaction.

1. Higher Conversions Rates

The most evident benefit of using multilingual customer support translation services is the potential to increase your conversion rates. Customers are more likely to trust your brand if they are able to communicate clearly and effectively with your support staff. One way to make sure this effective communication is to communicate in the languages that your customers speak. The higher the level of comfort your customers feel, the quicker their problems are solved, leading to better satisfaction and higher conversion rates.

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Let’s take a quick look at this scenario. A potential customer visits your website and is unable to communicate with your support staff or access support materials because of the language barrier. As their concerns are not handled probably, they hesitate to make the purchase. There’s a high chance that they will find another supplier that can support them promptly. In contrast, if they can easily access customer support materials in their languages, they will be more confident to make a buying decision. Simply put, the effective communication that can be gained through the use of customer support translation services can make a great difference between a lead being lost and being converted.


2. Better Understanding of Customer Needs

Beyond just solving customers’ problems, effective customer support requires genuinely comprehending the demands and concerns of your customers. Multilingual customer support translation services enable your team to overcome language barriers and better comprehend what customers need through direct communication.

Customers are more likely to share their concerns and specific details about their problems and expectations when they are able to communicate in their own language. This insightful information can assist your company in customizing its offerings to better match the needs of the broad customer base you serve.


3. Increase Customer Loyalty

The base of customer loyalty is trust. And good communication is the best way to build your customer’s trust in your brand. By providing multilingual customer services, you can show how dedicated and how much you care to offer your customers from different markets the best services. Customers’ perception of your brand’s dedication can greatly increase their loyalty.

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Customers are more inclined to stick with your business, make repeat purchases, and even advocate for your brand when they feel appreciated and understood. Thus, customer support translation services can be a potent method for enhancing these client ties.


4. Give a Competitive Edge

Your business success in the global cut-throat marketplace depends on how much you can stand out from your competitors. Superior customer services available in different languages can significantly boost your company’s competitiveness. Not many businesses invest in supporting customers in multiple languages, thus, this is one key point that can help your business be outstanding. By leading this trend, your company can position itself as a market leader in prioritizing diversity and client satisfaction.


5. More Sales and Higher Revenues

Boosting sales and revenues is the one common goal of every business. This can be achieved through increasing conversion rates, enhancing customer comprehension of your products and services, and fostering customer loyalty. Multilingual customer support translation services can boost your bottom line by luring in more customers while keeping hold of current ones.

Having a positive human connection between customers and customer support staff can be key to making customers feel more connected to your brand. This results in an increase in sales and revenues for your company.

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6. How to Get Comprehensive Customer Support Translation Services

To reap the attractive advantages of having multilingual customer support, it is crucial for your business to invest in high-quality customer support translation services. The services you receive from customer support translation companies go beyond mere language translation. They cover a wide range of key components:

  • Language Proficiency and Cultural Awareness: Customer support translation services can help you with translating all your customer support content and materials into the language that your customers speak, making it easier for them to get the help they need. Professional translators understand the culture and customer behavior of your overseas markets; thus, they can make suitable adjustments to guarantee the best comprehension for your customers.
  • Multichannel Support: The availability of multilingual support via numerous communication channels, including chat, phone, email, and social media, guarantees that your customers can contact you in the manner of their choice. This adaptability improves the client experience.


To Conclude

To wrap up, multilingual customer support translation services bring a wealth of benefits to your global expansion. The advantages vary from higher conversion rates to greater client loyalty and competitive edges. By offering thorough customer support that converses in your customers’ native tongues, you can maximize the potential of your global customer base and success.

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If you are looking for a reliable multilingual customer support translation company, look no further than GTE Localize. With a team of native experienced linguists with great cultural knowledge, GTE Localize guarantees effective communication between you and your customers from around the world. With a proven track record of excellent multilingual customer support translations, GTE Localize brings you high-quality translation services at a competitive rate.

Simply drop us a line today to get a free 1:1 consultancy with our customer support service localization experts and a free quote.