GTE Localize

The Complete Guide to Software Localization

Posted by Chloe G. on April 25, 2023.

What is software localization? Since the business world continues to expand its global presence, software localization is becoming an essential tool for reaching and engaging with international clients. 

With software localization, you can adapt your software to meet the linguistic, cultural, and technical requirements of a specific region or country. This allows you to connect with audiences in their native language and tailor your software to their unique needs and preferences.

This blog post provides an overview of software localization and its significance that you need to know.

1. What is Software Localization?

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Software localization refers to the process of adapting software products, applications, or websites to suit the language, cultural and functional requirements of a specific geographic region or target audience.

Localization goes beyond simple translation of user interface text; it also includes adapting features such as date/time formats, currency, symbols, measurement units, and other cultural differences to make the software more usable and relatable to the target audience.

Software localization may also involve modifications to the software’s functionality and user interface design to ensure that it meets the specific requirements and expectations of the target market. This process requires careful consideration of linguistic, cultural, technical, and legal factors that may impact the user experience, user acceptance, and overall success of the product in the target market.


2. Why Localize Your Software?

As the world becomes increasingly interconnected, software companies are finding it necessary to localize their products to meet the needs of different global markets. Localization involves adapting software to suit the linguistic, cultural, and technical requirements of a particular region or country. Here are some reasons why software localization is becoming increasingly important:

Enhance loyal client base

Localizing your software shows your customers that you care about their specific needs and are committed to providing them with the best possible experience. By making your software available in their native language and tailored to their cultural preferences, you can create a strong bond with your customers, leading to increased loyalty and long-term relationships.

Faster customer acquisition

By localizing your software, you can attract new customers who might have been hesitant to purchase your product due to language or cultural barriers. A localized product can give you a competitive advantage in the local market and help you to gain a foothold in new regions. To ensure that both the software and marketing materials are localized appropriately to resonate with the target audience, marketing agencies should adapt software products for international markets.

Improve brand awareness

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Localizing your software demonstrates your commitment to the local market, which can help to increase brand awareness and symbolic capital. Symbolic capital refers to the intangible value that a brand has in the minds of its customers, such as its reputation and image. By showing that you are willing to invest in the local market, you can increase the symbolic capital of your brand.

Increase conversion rates

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By providing a localized product, you can make it easier for customers to understand and use your software, leading to increased conversion rates. Customers are more likely to purchase a product that they can use without any language or cultural barriers.

By localizing your software, you can build a loyal client base, attract new customers, increase brand awareness, and improve conversion rates. Ultimately, software localization is a valuable investment that can help your business to succeed in today’s interconnected world.


3. How much does software localization cost?

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Software localization has become an essential process for software companies looking to expand their customer base and improve their global competitiveness. Localization involves adapting software to meet the linguistic, cultural, and technical requirements of a specific region or country. However, the cost of software localization can vary depending on several factors, including project capacity, the required services, and industry expertise.

One of the most significant factors affecting the cost of software localization is the project’s capacity, which is usually determined by word or character count. The content software translation rates are calculated based on the amount of text that needs to be translated. As the volume of text increases, so does the cost of translation.

Another factor that affects the cost of software localization is the type of translation service required. The prices will vary depending on the translation option chosen, such as Translation Only (TO), Translation and Editing (TE), or Translation + Editing + Proofreading (TEP). Each option requires a different number of steps and the more steps involved, the higher the price.

Industry expertise is another important factor that can impact the cost of software localization. If the translation requires the use of a translator’s unique knowledge, the cost may increase. Special expertise is often associated with a thorough understanding of a field and a comprehensive command of its vocabulary.

Additionally, there are other costs associated with software localization that companies should consider, such as engineering and testing, cultural adaptation, and project management. These costs can add up quickly, and it is essential to consider them when estimating the total cost of a software localization project.

Overall, the cost of software localization can vary widely, and it is difficult to provide an exact estimate without analyzing the specific project’s details. However, you can contact localization service providers to obtain a free quote based on your specific requirements and budget. By doing so,  your company can determine the cost of software localization upfront and plan accordingly.

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4. Start Localizing Your Software with us

If you’re a software company looking to expand your customer base and compete in the global market, software localization is a must. Localization involves adapting software to meet the linguistic, cultural, and technical requirements of a specific region or country. However, it can be a complex and time-consuming process that requires expert knowledge and resources.

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That’s where GTE Localize comes in. As one of the best translation agencies on GoodFirms, we are a professional localization service provider with extensive experience in software localization. Our team of expert linguists, engineers, and project managers can help you navigate the localization process and ensure that your software is adapted to meet the needs of your target market. Our team uses the latest localization technology and tools to ensure that the process is efficient and accurate, saving you time and money in the long run.

At GTE Localize, we understand that every software localization project is unique. That’s why we offer personalized solutions tailored to your specific needs and budget. We work closely with our clients to understand their goals and challenges and develop a comprehensive localization strategy that delivers the results they need. You can rest assured that your software will be localized to the highest standard, and delivered on time and within budget.

Contact us today to learn more about how we can help you start localizing your software.