Complete Guide of Localized Marketing Strategy in 2023

If you want to increase the sales of your business, then you have to consider a localized marketing strategy. We now have access to the whole world market thanks to the Internet, and many customers still give their local communities attention and care as they should. That is why localized marketing is a valuable tool for expanding your company.

This blog post will discuss what localized marketing is, the advantages of localization for marketing, instances of firms that have effectively applied localization to their marketing, and how to adapt the marketing translation services by yourself.

1. What Is Localized Marketing?

The practice of modifying a brand, a product, or a service for a particular local setting is known as localization. The goal of localization is to adopt a brand, product, or service so that it seems as though it was specially made for the local market, even when it may have come from a foreign source.

There are several aspects of the process to take into account when developing a localized marketing strategy:

• To fit the regional dialect, you can change the language. The design and organization of the marketing materials may also need to be altered as a result.
• Dates, names, phone numbers, and other data should be formatted according to the standard regional style.
• Adapt the content to the buying habits of different markets.
• Any visuals should be changed to appeal to your region’s target market.
• Follow all applicable state rules and regulations.
• Convert measurements or currencies as necessary.

2. Why Must Your Business Have a Localized Marketing Strategy?

Customers like to purchase products from companies that they can identify with in terms of beliefs, goals, and of course, language, since personalization has become the inthing. Thus, using localized marketing initiatives enhances the consumer experience and aids in audience relationship-building.

Then, it could be easier to convince this group of devoted local customers, who highly esteem your brand, to place orders with you. You benefit from higher conversion rates and lower ad spending as a consequence.

Benefits of Having A Localized Marketing Strategy

• Have a direct and concise message delivery: Prior to launch, localization ensures that the good or service is linguistically and culturally suitable. Localizing your marketing methods ensures that your product is well-represented and well-known by the people in your target region.
• Provide a competitive advantage: It’s unlikely that your business is the only one of its sort in your sector. And if it is, competition will come far sooner than you anticipate. Outsmart them by focusing on both local and international advertising.

Spotify’s Localization In Marketing

Take Spotify as an example of an efficient localized marketing strategy. Spotify leverages user data to track and identify up-and-coming local musicians, who are subsequently advertised to a global audience. The intention is for local artists to be able to utilize Spotify as a platform to reach a larger audience as well as enable the public to find musicians they are familiar with on the service.

Local audiences find well-known songs on Spotify, international users discover new music they may not have otherwise heard, and musicians swarm to the platform in order to reach a wider audience. 

The Discover Weekly playlist, one of Spotify’s most popular features, is an excellent place to start exploring these bands. Discover Weekly compares users’ playlists to their personal musical tastes. As a consequence, users may find unknown performers, many of whom are from different continents, through a playlist that has been carefully chosen.

3. What To Keep In Mind When Planning A Localized Marketing Strategy?

Initiatives in localization in marketing are quite challenging. A localized marketing strategy outlines how your company will engage with customers worldwide. When developing this plan, you should keep the following in mind.

Linguistic and Cultural Considerations

Even before you launch your localized marketing strategy, you should always include linguistic and cultural concerns in your market research. 

To properly customize the experience for your audience, you must draw on local knowledge. Localization is simply one aspect of customizing their experience so that you may better advertise your services and goods to various cultural demographics. For example, marketing to South Africa would involve reaching a totally different audience than marketing to Saudi Arabia.

Content Localization

The content of your localized marketing strategy should include the content localization process. Your material is modified to appeal to regional audiences as part of the localization process. In order to do this, you must do in-depth market research for your target region/audience and take into consideration the linguistic and cultural variations among areas and language groups. 

Localizing your content for your target demographics for social media, email marketing, inbound marketing, or affiliate marketing is another step to customizing material for them.

Multilingual SEO

Any marketing firm should prioritize SEO when handling the localized marketing strategy. Due to the fact that it takes into consideration many languages and various Google ranking variables depending on the language or area, multilingual SEO differs from traditional SEO. Even English, the biggest and presumably most diversified Wikipedia version, only has 51% of the German edition’s total number of entries, according to The Guardian. The Internet is home to a wide variety of languages, so focusing your SEO efforts just on English will leave you in the dark.

You also might want to read these related articles:

• Localization Marketing: Best Way to Build an Effective Global Business
• Translation Services For Marketing Materials: Everything You Need To Know
• The Ultimate Guides To Choose Marketing Translation Agency

4. 5 Necessary Steps of A Localized Marketing Strategy

Step 1: Separate translation from localization

It’s crucial to understand the difference between localization and translation before you start planning the localization of your marketing strategy.

A translator may utilize their talents to make a message sound as authentic as they can. In essence, a translator’s task is to engage a wide variety of listeners who are proficient in the target language. Meanwhile, formatting dates, timings, and other culturally distinctive aspects in accordance with the requirements of the target language is a common part of localization. 

Because of this, localization extends beyond translation to make texts more specialized and appropriate to certain cultures.

Step 2: Research to gain market perceptions

Making a company plan requires conducting market research. Additionally, it’s a critical step in developing a brand strategy. By doing this, you’ll be better able to choose the markets and localization languages you wish to target.

Prospective market research might be a labor-and-time-intensive procedure, but it is crucial for successful local marketing.

Step 3: Set up regional social media accounts

Localizing your website and social media accounts should be a key concern when developing marketing strategies. The famous “one language fits all” approach is not the greatest option if you want to flourish in the global social media industry.

Setting up social media profiles locally is essential when launching advertising initiatives. This will enable you to interact directly with a new population and sell the concept to them. However, it must also be translated if the website serves as the primary channel of dissemination.

Step 4: Team up with regional influencers

For young business owners, partnering with local influencers to help introduce the product to a new market may be the best option since influencer marketing is considered to be a reliable and worthwhile information source.

A brand-new world of influencer marketing is opening up for business owners. Additionally, it’s a simple method to meet new individuals. By collaborating with local influencers, you may accomplish your objectives if you want to grow your business in other nations.

Step 5: Partner with a professional marketing translation agency

You can get effective and accurate marketing localization services for marketing materials from a specialized translation firm with a wide range of competent resources and resources. 

GTE Localize can provide your company with the best marketing translation services for marketing materials at a quick turnaround and a cost-effective price because of its extensive network of native translators and linguists throughout the world. Lifetime warranty, skilled native linguists, and budget-saving translation are the top features of our services.

Get in touch with us today to have the best solutions for your localized marketing strategy!