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How To Build a Successful Multilingual Website (P1)

Posted by Gummy Tran on April 20, 2022.

You need a multilingual website to reach the broadest potential audiences, and to achieve high search engine rankings on Google and other search engines.

It will take a lot of effort, but it is achievable. One of the marketing strategies that help companies enhance their online presence and increase the number of loyal customers is to build a multilingual website. 

In this article, you will find the benefits a multilingual website can create, and how to launch an effective multilingual website.

Why Should You Build a Multilingual Website?

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A multilingual website, as the name suggests, is one that offers content in more than one language. The followings are the 5 strong reasons to have multiple languages on your website:

#1. Reaching a larger audience 

First and foremost, having a multilingual website will allow you to reach out to a much larger audience. With just 25% of internet users speaking English as their first language, it’s about time to start catering to the other 75% and being attentive to their needs.

By offering multiple language options, you’ll be able to get access to previously untapped client segments, resulting in increased sales and profits.

While the potential of reaching customers in other countries is tempting, it’s crucial to remember that many languages may be widely spoken in your own country. For example, Spanish is the second most commonly spoken language in the United States. As a result, going multilingual is a wise decision on both a domestic and international level.

 

#2. Reducing Bounce and Improving Conversion Rates 

According to the CSA’s “Can’t Read, Won’t Buy” research, 72.1% of customers spend most of their time on websites in their native language. Foreign customers who visit your multilingual site and find it available in their native language are less likely to leave right away.

The reduction in bounce rate you’ll see as a result of being multilingual will have the opposite impact on your conversion rate, which will rise as customers feel more confident that they comprehend all of the steps in the buying process.

Again, this is backed by the CSA who indicated that 72.4% of customers would be more likely to buy a product if the information was in their own language.

 

#3. Establishing a Competitive Advantage

As we enter a period of economic uncertainty, companies must differentiate themselves more than ever to obtain an advantage over their competitors.

With the fallout of the Covid-19 epidemic likely to cause a global recession and massive expenditure cuts, companies must get innovative to survive the tough period ahead.

A multi-language website can give companies a competitive edge, as well as increase cross-border e-commerce sales, which may become increasingly important as we move toward a more e-commerce-focused retail environment.

 

#4. Enhancing International Search Engine Optimization

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For those who are new to SEO, a company’s ability to rank well on search engine result pages is critical to its online success (SERPs). The higher your website pages rank on search engine results pages, the more likely customers will see them, which has an influence on your final sales and profits.

Perhaps you are fully aware of SEO and excel at it on a local level. However, how can you rank well on these search engine result pages when you are attempting to attract international customers who search in many languages?

The key is to have your site’s content not just translated but also indexed on SERPs, indicating that you’ve optimized everything for international SEO. This involves having your whole website – including metadata – translated. It also necessitates the use of unique URLs with language-specific subdomains or subdirectories. After you have completed all of this, your website will be structured in a way that search engine bots can simply analyze it, giving you a higher rating on the result pages.

 

#5. Achieving Cost-Efficient Marketing 

In today’s world, a company’s website is frequently the focal focus of its marketing campaign. What’s more crucial is that your website is a very cost-effective and reach-oriented approach to marketing your products or services.

Content marketing on your site costs 62% less than other traditional forms of marketing and generates around 3 times as many leads, the marketing advisory firm DemandMetric says.

With this in mind, having a multilingual website makes a lot of sense when it comes to developing an international marketing plan.

Continue reading: https://gtelocalize.com/build-a-multilingual-website-p2

 

Wrapping up

Nowadays, we operate in a global commercial context where cross-border e-commerce is changing how customers spend and how companies adapt to these changes in behavior.

If you are looking for a reliable Language Service Provider to help you to create multilingual websites, look no further than GTE Localize – a specialized translation and localization service supplier. 

How To Build A Successful Multilingual Website

 

The following are some of the exceptional values we provide to our clients: 

  • As a member of the Globalization and Localization Association (GALA) and ISO 9001:2015 certified company, we guarantee to deliver high-quality translation.
  • We have more than 1200 linguists from all over the world to produce translation and localization services, who also acquire in-depth knowledge in SEO and particular business fields.
  • We have up-to-date technologies to smooth out our translation workflow while lowering expenses for our clients.

We are here to help you build your multilingual website. Contact our experts right now for a free consultation or a free 300-word test!