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Best 6 Effective Optimization Techniques in Web Development

Posted by Ethan N. on June 12, 2023.

In this digital world, having an online website is not enough to catch the attention of potential customers. Businesses must maintain their website to optimize their performances to improve engagement and retention rates. Otherwise, your page views will drop to a massive level. 

As per the statistics, a one-second delay in website load will drop the page views by almost 11%. Therefore, you must ensure that your website runs smoother and faster. Here, we have listed the best 6 amazing and effective tips on performance optimization in web development sydney. So, without further ado, let’s quickly dive right in!



The Importance of Website Performance

Website performance mainly refers to the time it takes to load on a specific web browser. Additionally, it defines the quality of the website’s interactivity, reliability, and usability. When your page loads quickly, it drives more conversion rate while improving the customer experience. Remember, in web development, you must pay attention to the website’s speed to get a high ranking on search engine results. 

As a result, the visibility of your website will also increase, and people will buy from your site if it performs well. According to statistics, 70% of customers reported that website page speed matters a lot and impacts their buying decision. So, you must try different tactics to speed up your website performance which we will discuss further.

6 Best Practical Tips on How to Optimize Website Performance in Web Development

First, you must know that many factors can influence the website’s performance or speed. However, there are also many ways that you can use to optimize the website performance seamlessly without much hassle. Here are some of the most effective tips you can consider while optimizing the performance in web development.

  • Limit the Number of the HTTP Requests

The web browsers use these HTTP requests to collect different website page sections, including stylesheets, scripts, and images from a web server. Using every request, especially HTTP/1.1, may have some overhead in creating the connection between the remote web browser and the browser. Besides this, browsers generally have a limitation in the total number of network requests. Therefore, if you have numerous requests queued, a few of them will immediately be blocked if it’s too long. 

Hence, the first thing you must do is to reduce unnecessary requests. Furthermore, you must remove unnecessary JavaScript files, images, fonts, stylesheets, etc. When using any CMS such as WordPress, it is crucial for you to eliminate unwanted plugins because they sometimes load extra files on every page. After that, you must optimize the rest as well.

  • Optimize the Sizes of the Website Images

Many developers use excessive graphics during web development to make the site look more appealing. But, if they do not compress the image sizes or the images have high resolution, the website performance or speed can slow down. Therefore, you must use responsive yet rightly-sized images to improve the overall performance. 

Specifying several image sizes will help the browser understand the appropriate size based on the screen resolution. Also, you must ensure to use the right file type as well. You can opt for a PNG image file and JPEG for less-complicated graphics. 



  • Use CDN or Content Delivery Network 

It is quite tricky to serve the static files. As it is not the primary business of many websites available online, it is wise to outsource this specific part of the infrastructure to someone else. However, fortunately, there is a specific service called CDN or Content Delivery Network for this. 

It will significantly optimize the delivery of static files like fonts, JavaScript, images, and CSS to visitors. It distributes the server geographically. As a result, regardless of whether the users will connect to the website, the load time of the website images will remain the same instead of increasing. 

  • Write the Mobile-first Code

As per the statistics, 92.1% of people use mobile devices to surf the internet. So, it makes developing a mobile-optimized website crucial to gain more visitors to your site. It not only adjusts the layout of the website for mobile devices but also affects the overall website performance. 

Generally, during web development, the developers first write the code for the desktops and then optimize it for mobile devices. But, it is a time consuming and hectic process. So, it is always better to write the code for mobile devices first and then adjust it for the mobile device. It will be a less frustrating and straightforward process. 

  • Combine and Minify JavaScript, CSS, and the HTML Files

The developers must try to load CSS and JS in a single request for each. They can do it by combining and minifying both these files into one bundle. The browsers generally have a limitation on the network requests; hence, the web page requires 3 requests to load, and it will be quicker. 

Developers may use different advanced tools to have the convenience of using different files during web development. With the help of minification, developers can optimize the size of CSS and JavaScript by shortening or removing the source code’s symbols. So, smaller size files will perform better or load faster.



  • Use the Website Caching

Caching refers to the process of saving a specific version of your file to a temporary location so that you may access it quicker. There are several benefits of enabling this process because it can significantly increase the website load time and reduce the consumption of bandwidth, server workload, and latency. 


Improving the speed or website performance in web development is challenging and time-taking. The trouble becomes double with a massive difference in several devices, browsers, operating systems, and connectivity. However, if you consider the following tips mentioned above, it will help you in several ways.